Not in this case!
I bought this washing-up liquid at M&S because I liked the shape of the bottle. The scent is pleasant, and it contains aloe vera - hands that do dishes, and all that! I thought it would look nice at the back of the sink and even had visions of refilling it with my normal brand, which comes in a less stylish bottle.
For a start it doesn’t fit behind the sink, but worse, the combination of the thick liquid, rigid plastic and conical shape makes it difficult to squeeze out the contents.
In my opinion it certainly does not come into the ‘vorsprung durch technik’ fold…